Black Hat vs White Hat SEO

White hat SEO techniques follow the general guidelines of search engines; they are considered ethical techniques and are therefore viewed positively by the major search engines. The White Hat search engine optimisation (SEO) and Black Hat SEO debate is gathering momentum as SEO becomes increasingly important in the success achieved by websites. As
On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques.

White hat and black hat SEO are two different and generally opposing views on how to carry out effective search engine optimisation. White hats are those website architects that ‘play nice’ and are prepared to wait for long term results to build their site popularity. Black hats are those website designers that want to quickly boost their search engine rankings by cutting corners and are ready to compromise even the readability and content coherence of their sites in the race for better SEO results.

It is not surprising that all search engines today are actively monitoring for black hat SEO techniques as these practices ultimately harm their search result reputation as these websites are not delivering a positive user experience.

Source: Black Hat and White Hat SEO

10 Reasons Why You are not Rich

Many people assume they aren’t rich because they don’t earn enough money. If I only earned a little more, I could save and invest better, they say.

The problem with that theory is they were probably making exactly the same argument before their last several raises. Becoming a millionaire has less to do with how much you make, it’s how you treat money in your daily life.

The list of reasons you may not be rich doesn’t end at 10. Caring what your neighbors think, not being patient, having bad habits, not having goals, not being prepared, trying to make a quick buck, relying on others to handle your money, investing in things you don’t understand, being financially afraid and ignoring your finances.

Here are 10 more possible reasons you aren’t rich:

You care what your car looks like: A car is a means of transportation to get from one place to another, but many people don’t view it that way. Instead, they consider it a reflection of themselves and spend money every two years or so to impress others instead of driving the car for its entire useful life and investing the money saved.

You feel entitlement: If you believe you deserve to live a certain lifestyle, have certain things and spend a certain amount before you have earned to live that way, you will have to borrow money. That large chunk of debt will keep you from building wealth.

You lack diversification: There is a reason one of the oldest pieces of financial advice is to not keep all your eggs in a single basket. Having a diversified investment portfolio makes it much less likely that wealth will suddenly disappear.

You started too late: The magic of compound interest works best over long periods of time. If you find you’re always saying there will be time to save and invest in a couple more years, you’ll wake up one day to find retirement is just around the corner and there is still nothing in your retirement account.

You don’t do what you enjoy: While your job doesn’t necessarily need to be your dream job, you need to enjoy it. If you choose a job you don’t like just for the money, you’ll likely spend all that extra cash trying to relieve the stress of doing work you hate.

You don’t like to learn: You may have assumed that once you graduated from college, there was no need to study or learn. That attitude might be enough to get you your first job or keep you employed, but it will never make you rich. A willingness to learn to improve your career and finances are essential if you want to eventually become wealthy.

Read More… Why you are not Rich

Five Things You Can do to Take Charge of Your Career

With recent shortages in employment and with unemployment agencies in most States reportedly running out of funds, American workers are taking charge of their own careers and what they are doing to survive today’s economy may surprise you.

Aurora, IL (PRWEB) October 11, 2008 — With recent shortages in employment and with unemployment agencies in most States reportedly running out of funds, American workers are taking charge of their own careers and what they are doing to survive today’s economy may surprise you. Below are five things you can do to backup your current employment, and if you are currently unemployed you may still benefit from the information here.

1) Be prepared to engage in a major job search:
Career experts have always advised that if you feel threatened by job-loss you should up-date your resume, make sure that you have all your current skills and experience listed and then start your search. Recruiters are better able to place candidates that are still employed, since employment is one of the elements that make an individual what recruiters call a “Most Placeable Candidate” or an MPC.

Here are some tips:

• Update your resume.
• Contact recruiters or start contacting employers.
• If you plan to work with recruiters, try not to post your resume on every search engine. This will make you an active job-searcher and may reduce your chances of being placed by a recruiter.
• Submit your resume to the right sources. Make sure you are getting your resume in front of the hiring manager and not just sending it to a resume bank. The best way to do this is to call ahead of time and ask who is in charge of hiring for the particular position you are interested in.
• Follow-up. Make sure you call the contact person for the positions you applied to and find out the status of your applications. This is the one step that makes the difference between a high chance of success or failure in any job search.
• Finally, do not wait till you lose your job to start searching; start today.

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Video SEO Tip

YouTube has now begun placing click-to-buy links beneath its videos, as part of a larger plan to offer an e-commerce platform to all its partners. However, YouTube partners are typically large and well-established companies, leaving out the 99.9% of businesses and individuals of this opportunity. Fortunately, we have a tip on how anyone can create their own “hot URL” to any web page they want, which shows up in a better position than these links, and without having to shell out any cash. Read on…Right now, the larger partner companies – Amazon, iTunes, EMI music and Electronic arts – are getting to test out the “click-to-buy” feature, which appears below partner Videos – either as graphic buttons (as shown in the example above), or as text links.

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Search Engine Optimization Training

Irving, TX (PRWEB) October 3, 2008 — Mark Stone, an Irving, Texas based Search Engine Optimization expert has developed a starter SEO class for entrepreneurs, small business owners and sales and marketing professionals who are interested in increasing the visibility of their website within the natural results of search engines.

Search engine optimization or SEO is the integral core of an online business’ marketing plan. Yet the pricing structure of many top level SEO services far exceeds the budget entrepreneurs and small business have in place for marketing. With the introduction of the SEO Starter Class from SmartOnSEO.com marketing professionals and businessmen from all walks can learn the basic fundamentals of search engine optimization and fast track their own SEO project.

Course instructor Mark Stone said, “What we’ve done is taken the basics of our proven SEO processes and techniques and developed a live one-day SEO training class which puts the user in position to impact their rankings positively without costing them a large chunk of their marketing budget.” Mark went on to say, “we developed the course after analyzing many of our prospects who couldn’t afford the services for our initial SEO projects but who stated they had the time and desire to learn to optimize their own website to achieve top rankings.” Thus the comprehensive one-day course was born.

What makes the SEO Starter Course unique is the presentation. The entire class is presented in easy to understand “how-to” topics with a minimum of technical talk, delivered by an experienced instructor who will show attendees what works and what doesn’t. Finally, class participants walk away at the end of the day with the tools and resources to fast track their own project. The day long event costs $495, a fraction of what you could spend with a proven SEO company.

The SEO Starter Class is held monthly and class size is limited so register at SmartOnSEO.com

Since 1998, Mark Stone has achieved first page results for over 80,000 pages in long ago titans such as AltaVista and NorthernLight to today’s behemoth Google. He is a member of SEMPO and TopSEO’s and in 10+ years has never had a website penalized by the search engines.

SOURCE

SEO Tips

10. Use a Site Map: Hard to navigate pages drive visitors away quicker than anything else. Providing a site map to help them get around your page not only makes their experience better, it lets web crawlers search over and log all your content quickly and correctly, helping your page to get ranked better.

9. Know What Search Engines Want: Search engines have guidelines for getting your page noticed and ranked higher–read them. Optimizing your site to what the major engines want is one of the easiest and best ways to get noticed.

8. Use Keyword Phrases: Keywords don’t have to be just one word, in fact, they shouldn’t be. Using keyword phrases allows you to focus your content to exactly the audience you want.

7. Use Keywords throughout Your Site: Once you have your keywords down, make sure you sprinkle them liberally throughout your site’s content. Your keywords are the way your website attracted visitors, make sure that they recognize the content those keywords led them to.

6. Link to Other Sites: Getting links to your site on other related sites is vital to improving your page ranking. Don’t spam (by posting links on blogs or link farms), but get quality, similarly focused sites to link to you, and return the favor. A series of mutually beneficial links is a key step is getting your website noticed and ranked.

5. Use the Right Keywords: Make sure that the words you think best sum up your website are the same as the one an average person would type into a search engine when looking for a product like yours. Experimenting with different search engines, to see what websites come up for the keywords you think represent you, is a great way to get a feel for what your keywords need to be.

4. Put Keywords First: When writing the content of your page, make sure that the keywords your want to lead visitors to your site appear in the first sentence, this is what is displayed in search results.

3. Hire a Professional: Not everyone’s a writer, and it shows. Hiring a professional to craft your page gives you the advantage of clear, concise, focused site content that will bring visitors to your website and keep them coming back.

2. Use a Catchy URL: There is no replacement for an attention grabbing, easy to remember URL. Keep yours short, catchy, and to the point, there’s a reason “googling” has become a part of everyday language.

1. Update Content: Once you’ve done everything right and gotten your high page ranking you have to keep up on your site’s content. Competitors will always be trying to find a way to tweak their sights to attract your customers; and even if they don’t find it, old or out of date content will still drive customers away no matter how high you appear in their search results.